Serious Protein Review

December 20, 2023

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So you’ve stumbled on Serious Protein and the affordable price point has got you considering whether it’s worth switching from your current go-to to this cheaper alternative.

We feel you. We were in the same position not so long ago.

If you’re short on time, we can quickly tell you this – we made the switch. If you’ve got time to spare, continue reading to decide whether the swap to Serious Protein is the right choice for you.  

 

Product Overview

Serious protein is manufactured by The Bulk Protein Company. A company that takes value and quality seriously and their Serious Protein reflects that.

The premium blend of whey protein concentrate, micellar casein and soy protein isolate delivers a whopping 80% protein content per scoop whilst keeping fats and carbs to a minimum. The combination of fast, medium and slow digesting proteins provides means we get to benefit from extended nutrient delivery to help aid with recovery.

With 24g of protein per scoop and 133 servings per tub, Serious Protein is a low-calorie protein shake that can help with muscle retention and growth. 

Currently, the product is being sold on the Bodybuilding Warehouse website and is available in 5 amazing flavours: Banana, Cookies and Cream, Strawberry, Chocolate, Chocolate Peanut Butter.

 

Nutritional Information

As you can see from the table below, a 30-gram serving is packed with 24g of protein and minimal carbs and fats – exactly what we’re after in a protein shake.

For comparison, we have included some products from some other well-known brands.

 

Nutritional Info	Serious Protein 30g	Impact Whey (MyProtein)	Whey Protein 360 Extreme (The Protein Works)	Pure Whey Protein (Bulk)
Serving Size	30g	25g	35g	30g
Calories	114	103	132	116
Protein	24.3	21	26	23
Carbohydrates	3.8	1	4.9	1.2
Of which sugars	1.6	1	3	1.2
Fibre	0.04	0	0.2	0
Fats	0.2	1.9	1	2.1
Of which saturates	0.03	1.3	0.7	0.8
Salt	0.3	0.13	0.41	0.11

 

Amino Acid Profile

Another positive sign when buying from Bodybuilding Warehouse is that they detail the amino acid profile for the Serious Protein, whereas the other bigger brand seems not to… Not a show-stopper, but it does show a decent level of transparency.

As you can see from the table below, Serious Protein is a complete protein source. In other words, it contains all 9 essential amino acids required to maximise muscle protein synthesis (the muscle-building process).

Essential Amino Acids	Amount Per Serving
Histidine	0.634
Isoleucine	1.004
Leucine	1.823
Lysine	1.506
Methionine	0.317
Phenylalanine	1.268
Threonine	0.845
Tryptophan	0.158
Valine	1.057

 

 

Affordability

Moving onto affordability. It’s probably what caught most of your attention and you wanted to check whether the product was too good to be true, right?

Truth is, Serious Protein is extremely affordable. In fact, it’s the 2^nd cheapest protein powder we have stumbled upon in the UK.

(If you’re wondering what the cheapest is, Sports Fuel also sold by Bodybuilding warehouse came in at 2p cheaper per serving!). 

Anyway, sticking with the examples from earlier - let’s compare some prices.

Nutritional Info	Serious Protein 30g	Impact Whey (MyProtein)	Whey Protein 360 Extreme (The Protein Works)	Pure Whey Protein (Bulk)
Container Size	4kg	5kg	4.8kg	5kg
Serving Size	30g	25g	35g	30g
Container Cost	£44.99	£110.48 (discounted cost)	£116.04 (discounted cost)	£169.99
Servings Per Container	133	200	137	166
Cost Per Serving	34p	55p	85p	£1.02
Protein Per Serving	24.3	21	26	23

 

At a staggering 34p per serving, Serious Protein is the clear winner.

If you thought things couldn’t get any cheaper, you were wrong. We have teamed up with Bodybuilding Warehouse to get you a further 20% off! Simply enter discount code: BWXROBOR at the checkout – Enjoy! 

Click Here to Purchase Serious Protein

 

Flavour

We know it’s a cheap product, but how does the taste hold up? We were apprehensive too, normally when you come across a cheaper alternative the quality isn’t up to standard – but that’s not the case with the Serious Protein.

The flavour is great! We have tried around 50 different protein shakes over the years and we can confidently say that the flavour is on par with the best. We have tried chocolate, chocolate peanut butter and cookies and cream and we loved them all.

If we had to pick though, the chocolate peanut butter would be our favourite!

 

Mixability and Texture

Just as you would with any protein shake, add a scoop of protein into the shaker along with water or milk and shake and shake for 10 seconds.

Hey presto, no lumps, no bumps – an enjoyable smooth texture.

Other brands can sometimes get lumpy if you don’t blend the shake, or at least put a mixing ball in the shaker, but we can report the Serious Protein mixes easily with no hassle!

 

Final Thoughts

And there we have it, our Serious Protein review! We were once too on the fence as to whether we should make the transition from our current protein shake to Serious Protein, but we made the swap around 12 months ago and we haven’t looked back.

It tastes the same as the big brands, it mixes without any hassle, and it’s from a reputable company – but the big difference is that it’s half the cost – happy days!

We’re living in a time where prices are rising all around us, so if we can pick up a great product for a bargain – then we should grab it with both hands.

Thank us later!

Buy Serious Protein Powder

 

Is Serious Protein Vegetarian?

Yes, the Serious Protein powder is suitable for vegetarians.

Is Serious Protein Halal?

Yes, Serious Protein is manufactured in a Halal-approved facility.

Can Serious Protein Be Shipped Worldwide?

No, currently Serious Protein is only available in the UK through the Bodybuilding Warehouse website.

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